THIRD AND FOURTH GENERATION
After the untimely death of Hulusi Bey, the company passed into the hands of Mehmet Efendi’s youngest son, Ahmet Rıza Kurukahveci. Educated abroad, Ahmet Bey was in touch with global trends and developments, which inspired him to take steps to modernise the firm and to invest in advertising.
Around this time paper bags were introduced as a new form of packaging and for the first time in Türkiye, coffee began to be distributed to groceries by automobile.
The company was also promoted through posters and calendars – revolutionary advertising media for the period and Kurukahveci Mehmet Efendi began to distribute coffee within the domestic market via the firm’s own fleet of automobiles. Another branch was opened on Sahne Sokak, in the neighbourhood of Galatasaray.
Today Kurukahveci Mehmet Efendi is run by Mehmet Efendi’s grandchildren who took over the company after the death of Ahmet Rıza Kurukahveci.
While Kurukahveci Mehmet Efendi has become a global coffee producer, it remains a family business that uses modern technology to maintain the high quality that has been a hallmark of the company since 1871.
Kurukahveci Mehmet Efendi coffee is exported to over 55 countries in Europe, America, Asia, Australia and Africa in modern packaging.